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Partnership - Rhondda Cynon Taf, Merthyr Tydfil & Bridgend

Financially Motivated Sexual Extortion (FMSE)

The National Crime Agency has launched a communications campaign aimed at teenage boys tackling financially motivated sexual extortion (FMSE).

About the campaign

FMSE, commonly known as ‘sextortion’ involves people being forced into paying money or meeting another financial demand, after an offender has threatened to release nude or semi-nude photos or videos of them. 

This month-long campaign will focus on raising awareness among teenage boys across the UK about what FMSE looks like and where to find help.

Campaign assets

Please find attached a toolkit which provides everything you need to promote the campaign with teenage boys, including suggested social media posts and links to ready-to-use assets (animations and static ads). 

We’ve also developed guidance for parents and carers, with advice on how to recognise FMSE and how to support children. This is available to download from the CEOP Education website  Please find below some suggested accompanying copy targeting parents:

Channel

Suggested post copy

X

Has your child been blackmailed after sharing a nude? We can help. Visit the CEOP Education website for support and guidance on how to report:

http://www.ceopeducation.co.uk/parents/articles/FMSE

Facebook

Instagram

LinkedIn

Has your child been blackmailed after sharing a nude? It’s child sexual abuse and it’s not your child’s fault if it happens to them.

Reassure your child that they have done the right thing by telling you and follow these 4 steps to take control:

• Don’t pay

• Stop contact and block

• Report the account to the platform

• Report to the police or to Child Exploitation Online Protection (CEOP) 

Your child can even find help to get their nudes removed from online platforms. 

Learn more about how to talk to your child about this type of online blackmail: http://www.ceopeducation.co.uk/parents/articles/FMSE

 

How you can help

We would be immensely grateful if you could:

  • Post new content about the campaign on your own social media channels using the assets and suggested captions in the     toolkit
  • Share and like our social media content

 

 

Posted on Friday 11th April 2025